First Mile: A Project for Sustainable Tourism

The first mile toward better tourism begins with the first step.

Betania Travel is a partner in an important European project dedicated to promoting sustainability in tourism.

Eighty tourism businesses from across Europe are working together to adopt new approaches and practical solutions that encourage more sustainable travel experiences.

We have always been committed to making our activities more sustainable and to offering our travelers a better, more responsible way to discover the world.

· Make Sustainability Easy and Effortless

By making sustainable choices easier to understand and implement, people are more likely to adopt them naturally, without additional effort.

· Support Sustainable Choices Through Awareness

Providing clear and relevant information at the moment decisions are made helps travelers make more informed and sustainable choices.

· Make Sustainability the Default Option

When the most sustainable option is presented as the standard choice, people are significantly more likely to select it, often without affecting their overall experience.

· Make Sustainability Attractive as a Market Advantage and Economic Opportunity

Demonstrating the benefits of sustainable practices helps create value for businesses, travelers, and local communities alike.

· Make Sustainability the Norm

Presenting sustainable behaviour as a shared local practice increases the likelihood that people will adopt and maintain it.

For more information, visit: www.firstmileproject.eu